Our Mission

LET’S MAKE A BABY!

The Legends Are Born Everyday Foundation was created to provide funding for prospective parents who need IVF (in vitro fertilization) treatments to have their own children.

Having a kid is the most EPIC of all human experiences. We believe that everyone deserves the chance to have a family, and through IVF legends truly are born every day.

This cause is near and dear to BinkyBro founders, Matt and Rachel, who began BinkyBro with leftover funds they had saved for years to put toward their first round of IVF after experiencing infertility. Through IVF, they were able to bring four children to their family.

The creation of the Legends Are Born Everyday foundation is a full-circle moment for Matt and Rachel because they are now able to help other parents experiencing infertility. This year, the foundation will provide a minimum of $25,000 and a maximum of $100,000 in IVF scholarships.

BinkyBro has pledged to donate 75% of revenue generate from the original pineapple hat—the pineapple is the international symbol for infertility—through the end of the year to make these scholarships possible.

You can help MAKE A BABY directly by donating here. The Foundation will give 100% of your donation funds to IVF scholarship recipients. 

Quick Update:

Starting in January of 2026 The Legends are Born Everyday organization will be partnering up with The Hope for Fertility Foundation. We decided to move forward with this foundation specifically after meeting with their team, attending their donor events, being included in the selection process, and as they are one of the only other IVF foundations in Utah they seemed like a perfect fit for us. 

Why are we partnering up?

Running the Legends are Born Everyday Foundation has been a dream experience for Myself and Matt over the years. However, if has been an absolutely massive administrative task that we under estimated. The foundation receives hundreds and hundreds of applications per year--which is far more than we ever expected. The task of reviewing each case in detail is a full time job. Additionally, as BinkyBro advertises online the foundation is required to be independently registered in most states. This also is a massive undertaking for a small group of people. 

With that in mind, this new partnership allows Matt and Myself to donate money straight from BinkyBro into The Hope for Fertility Organization. Matt and I are now on the decision committee that reviews who receives the grants donated from BinkyBro. This means we can still push the mission forward, can still be involved in the selection process, but can use the Hope for Fertility's resources to help with the administrative overhead and help them grow as well.

What does this mean for applications?

This means applications moving forward must be received through The Hope for Fertility Application channels. You can find everything about that process here - https://www.hopeforfertility.org/grant/.

We are excited for you to start the application process. Please be sure to check out all FAQs here - https://www.hopeforfertility.org/grant-faq/ - and we look forward to reviewing applicants during the application period. 

With Love, 

Rachel & Matt