Our Story
BinkyBro founders, Matt and Rachel Fisler, are excited to announce their new foundation that has been the reason behind the brand since its creation in 2015—Legends Are Born Everyday.
This foundation will provide funding for prospective parents who need IVF (in vitro fertilization) treatments to have their own children.
Family is where BinkyBro all began after Matt and Rachel’s first son was born through IVF. Some people’s path to parenthood is easy, and for some, it comes at a much higher physical, emotional, and financial cost.
In 2014, doctors told Matt and Rachel that they would need to go through IVF to have children naturally. They worked like crazy to save $40,000 and they were able to put $32,000 toward bringing their first child, Jordy-James, into the world. Blakely-Rose, Bodee-Parks, and Jude-Rylan all followed shortly after. All were born through the IVF process.
With the rest of the money, they started BinkyBro. Naturally, a pineapple became the logo for their new brand because of it's longstanding symbol for infertility.
In a full-circle manifestation, Matt and Rachel are personally donating the first $32,000 to the Legends Are Born Everyday Foundation. Additionally, BinkyBro pledges to donate a minimum of $25,000 and a maximum of $100,000 per year to the Legends are Born Everyday Foundation which allows the Foundation to provide IVF scholarships for those in need.
Having a kid is the most EPIC of all human experiences. We believe that everyone deserves the chance to have a family, and through IVF, legends truly are born every day.
Join us in making this dream a reality for more parents across the country through the Legends Are Born Everyday Foundation. Donate Directly Now.
Quick Update:
Starting in January of 2026 The Legends are Born Everyday organization will be partnering up with The Hope for Fertility Foundation. We decided to move forward with this foundation specifically after meeting with their team, attending their donor events, being included in the selection process, and as they are one of the only other IVF foundations in Utah they seemed like a perfect fit for us.
Why are we partnering up?
Running the Legends are Born Everyday Foundation has been a dream experience for Myself and Matt over the years. However, if has been an absolutely massive administrative task that we under estimated. The foundation receives hundreds and hundreds of applications per year--which is far more than we ever expected. The task of reviewing each case in detail is a full time job. Additionally, as BinkyBro advertises online the foundation is required to be independently registered in most states. This also is a massive undertaking for a small group of people.
With that in mind, this new partnership allows Matt and Myself to donate money straight from BinkyBro into The Hope for Fertility Organization. Matt and I are now on the decision committee that reviews who receives the grants donated from BinkyBro. This means we can still push the mission forward, can still be involved in the selection process, but can use the Hope for Fertility's resources to help with the administrative overhead and help them grow as well.
What does this mean for applications?
This means applications moving forward must be received through The Hope for Fertility Application channels. You can find everything about that process here - https://www.hopeforfertility.org/grant/.
We are excited for you to start the application process. Please be sure to check out all FAQs here - https://www.hopeforfertility.org/grant-faq/ - and we look forward to reviewing applicants during the application period.
With Love,
Rachel & Matt
